WordPress is one of the most popular blogging applications available, and better still it’s free. There are a variety of themes and widgets available to provide both impressive visuals functionality and appeal to your blog. No doubt many of the blogs you view on a daily basis use wordpress, so that give you at least some idea of how powerful and seful the software is.
Many bloggers post daily and accumulate hundreds if not thousands of pages of unique of content. This being the case it makes sense ensure that SEO techniques take centre stage. WordPress is by default pretty well optimised for search engines like google but you can take further steps to ensure that you get the most out of efforts:
All in One SEO Pack – This plugin automatically optimises page titles for search engines and also generates META tags. It’s possible to override the auto title and META tags should you need to do so. A real time saver and great SEO.
Internal Link Building v2 – A handy little plugin which allows you to assign keywords to given URLS in the admin panel. This allows you to give users the opportunity to click through to various article of relevance. More importantly though, as set keywords over various blog posts link through to the same page it increases your chance of ranking well in search engines for that keyword (or key phrase).
Appreciate your users – If someone comments on a blog post, then reply to them. Building visitor rust is a core component of operating a successful blog. Perhaps consider thanking people after they leave their first comment. This can be achieved through use of a comment redirect plugin.
Image Optimisation – Guve consideration to how you name image files and also add appropriate ‘alt’ text to the images. There are programs to add the page title as the alt tag for each message, but I would advise you to be more specific than that in your approach. Done correcty and this can defeinitely bring extra traffic your way.
Permalink Options – By default posts will contain an ugly post id featuring equals signs and question marks. This certainly doesn’t help you with you SEO efforts. Instead you should login and go to ‘Settings >Permalinks’ and under ‘common settings’ select ‘Custom Structure. In this box enter /%postname%/. This will result in the URL being based on the post title, which for search engine optimisation purposes is certainly preferable.
I hope these tips are of use to you. Feel free to add any of your own to the comments section.