Website promotion is not only about what you do, but also what you do not do. Check out the below list for ten things to avoid when promoting your website:
1) Do not launch mirror websites
A mirror site is an exact copy of your site at a different address. If you launch a mirror version of your site search engines may well blacklist or penalise your the site. This will seriously harm your search engine positioning, so beware. The same problem can occasionally come about due to search engines indexing both the “yoursite.com” and “www . yoursite . com” versions of a site. This can be remedied by setting up a permanent (301) redirect and also by setting a preferred domain in the google webmaster tools area.
2) Avoid using flash, frames, java on your website
Extensive use of any of these (or even minor use in the case of a site navigation) can can hamper your search engine optimisation efforts. Using frames most likely will result in your site not being correctly indexed and you’ll be right back at the web design drawing board. That’s pretty much why frames are yesterdays news now. Search engines also have problems indexing flash and java, so I would be inclinded to steer clear of those too.
3) Optimise your entire site, NOT just your homepage
Many site owners begin and end their optimisation efforts on their homepage. This is due to their belief that the index page is the gateway to their website. If have have 100 pages of unique content though, why limit your optimisation efforts to one page – it’s insanity. All pages should have a unique title for starters. There would be nothing worst than an interesting article being linked to numerous times, only for it to appear as something non descript or incorrect in search engine rankings.
4) Steer Clear of Keyword Calamities
It may be tempting to ue a whole host of irrelevant (to the content) keywords on a page and/or metatags in order to achieve high rankings for a certain term. This will very likely fail though, as google, yahoo and co are able to categorise the content and theme of your site, and any deviation from that is recognised. You could even be blacklisted. The same applies to keyword stuffing and the like. Honestly is the best policy.
5) Avoid spamming
If you have a new site, it’s understandable that you want the world to see it. Spamming forums, blog comment sections, directories, newsletter lists and so on isn’t the way to go though. All it can bring you is a bad reputation. Many services offer to submit your site to hundreds of directories, when in reality if they do this with your site, they do it with thousands of others too. That means that your site will effectively appear in hundreds of link dumps that are next to worthless to search engines and may even count as a negative due to their spammy nature. The scattergun approach doesn’t wok.
6) Do not hound webmasters for link exchanges
Similiar to the above point. If your site is young, do not spend hour after hour emailing webmasters with much more popular sites than yours. Even if they are in the same niche it’s not a useful activity. Instead wait until you have build up a following and have had some successes. In that position you’ll be in a much better position to be accepted for a link exchange.
7) Achieve a balance between content and promotion / optimisation
Website promotion and SEO is an ongoing task. Popularity is not something that can be achieved overnight, do not forget that it goes hand in hand with content though. It’s very easy to get stuck in an optimisation mindset where content and thinking about interesting ideas for articles takes a backseat. In reality this IS central to promotion though. If you have an amusing or unqiue idea for an article this can drive your promotional efforts as it may well have a viral effect. Content is king.
8) Don’t pay for what you can get for free
Many inexperieced webmasters get suckered into paying big bucks for “we sumbit your website to 20 billion directories” type offers. As stated earlier these are a bad idea. Instead you should look for niche directories that actually relate to the content of your site. Exchange links with similiar sized sites. Let your site grow naturally.
9) Do not rush to submit your site
If your site contains dead links of incomplete content, it’s not a great first impression to leave for visitors. Should you submit such a site to a editor reviewed website directory, it will almost certainly be rejected for inclusion.
10) Stop viewing promotion as a short term activity
Promoting a website is an ongoing activity, not something you dip into for a week or two in order to get things going. You have competition and they will always be looking for ways to gain an edge. If you take your foot on the gas, you will be overtaken.