Before any successful web venture can begin you will need a home for it. It’s worth giving serious thought to your choice of domain name because in both branding and SEO terms this choice does have very real implications. Whilst your concern may not be picking an “unfortunate sounding” domain name ( www.OddSexTractor.com – Odds Extractor, www.WeBone.com -WebOne), you should take the following suggestions on board:
1) Do not use numbers or hyphens in your domain name. It’s a no brainer on the number front, and as for hyphens, they make it difficult to verbally convey to people what your domain is, and they may forget the hyphen at a later date and not be able to navigate back to your site. It just doesn’t sound or look professional either, and since first impressions are important, it’s a bad idea. A hyphen is a word separator in search engine optimisation terms, so does offer a very slight SEO boost, but it’s not worth the trade off in my view. Keep it clean and dynamic, especially important for a sports name!
2) Keep the domain name short and snappy. Nobody wants to remember a four word domain and again it just doesn’t look professional. In any case, for SEO purposes cramming your domain name full of keywords is pointless (unless you add hyphens between the words, but then it looks even less appealing). What’s an easier to remember and more attractive domain name for a horse racing tips website, something like the aforementioned OddSexTractor or something more descriptive like Cheltenham Buzz or brandable like Nagshead? If you struggle to find an appropriate name, try BustAName . It’s a useful word combiner tool.
3) Use a keyword in the domain name. This isn’t a must, but it’s far from being a bad idea. If you run a horse racing site words like horse racing, racing, race course, tips and combinations of those words in the title will both describe your service and help you choose a horse related domain name. Combined with positive terms such as winner, prime, winning and the like and you have an attractive name. So it may help to have a two word domain name, one of which descibes the service on offer and another fairly expressive word. If your URL is too stuffy and boring it can put people off your service. Though of course you have to match the expectations of your audience. If you run a funeral home, calling it groovygraves might not earn you many customers.
4) Register multiple domains. If your company name is unique and currently not registered then consider buying the .com, .net and regional (if applicable) variation of your domain name. There would be nothing worse that building up a brand, only for someone else to try to monopolise on your success by purchasing a name that you could’ve grabbed for an insignificant amount.
*Regardless of your domain name extension, hosting your website in a territory will also result in you achieving local placement in that country.